Southend High School for Girls 16607
Heidi Prosser 2142
Brief: music video and online
How do you intend to use the four areas of the media theoretical framework to communicate meaning and meet the requirements of your chosen brief? (approx. 400 words)
Product 1
I aim to create a music video which tells the story of growing love, due to my song selection being 'Something' by The Beatles- a slow paced, emotional love ballad with different sections and instruments heard. I will include both a narrative and performance sequence in my video, cutting between the two to show a link between my star artist and romantic storyline. In both sequences, I will carefully use intertextuality, mise-en-scene and camera work to craft meaning and connotations specific to certain scenes and feelings I want to create within the audience- for example, using warm tones, lowkey lighting and close up shots for more romantic scenes, or insert shots and close ups of instruments to allow the audience to recognise the intertextual reference I will include of using a Honer bass guitar (the same one Paul McCartney used throughout his career). This will also aid my creation of a star persona who will be seen performing the song in my video. Through the clothes they wear, graphics/titles of their name and their body language, I will create this representation. The style-conscious audience should feel connected to my artist through the outfits they wear and intertextual references I include, feeling a sense of pride and recognition and aligning themselves with my artist. Finally from my research, I have found that Warner Music Group is the third largest recording company in the music industry and likes to prioritise songwriters in helping them achieve their full potential and bring their aspirations to life, generating songs that resonate across generations. This is applicable to my music video as I will carefully craft my star performer to be a fairly underground, upcoming artist. Additionally, whilst I will aim my video at a target audience of 16-25 year olds, older generations who are much more affiliated with artists like The Beatles may also find interest in my music video, resonating across generations.
Product 2
For my website, I will promote my artist seen in my music video, for example through merchandise, tour dates and "about me" information. In each of these features, I will include original photographs I have taken of my star image and any logos/graphics to label them my star persona. These features are also very important to my website due to the fact that touring and merchandise sales are the main ways how artists earn money in today's music industry, due to the decline in physical music sales. My audience may want to interact with these features I include, especially since I aim for them to admire and feel connected to my artist through the representation I will create in my music video. Additionally, I aim to include behind the scenes images and footage on my music video, to allow my audience to gain an insight into the process behind my video- my style-conscious audience may be interested in this due to their interest in music and film, so seeing the production behind it may be intriguing to them. Lastly, to make my website more interactive for my audience, I want to potentially include pop ups, moving features and drop down menus to encourage further engagement between my audience and website.
How do you intend to link your media products to demonstrate your knowledge and understanding of the digitally convergent nature of your media production? (approx. 100 words)
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To create digital convergence, I will establish a coherent brand identify between both products using the |
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repetition of colour schemes, logos and actors. My website will also feature information about my star |
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persona seen in my music video, including tour dates, album sales and merchandise available for |
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purchase. As well as this, I will include a link to my music video on my website so that my audience can |
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easily access it, and I will have behind the scenes footage and images displayed on my web pages as |
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well to encourage further engagement in my audience who found interest in my music video. |
