Pitch

 Pitch

Pitch Feedback

From my pitch, I had numerous responses and pieces of feedback:

WWW:

- Have band performance at end?

- Have band in a natural setting?

- Location ideas

- Website ideas

- Mood board/colour scheme

- Ideas for intertextuality 

- Song choice

- Narrative idea

EBI:

- 30 seconds clip editing, pacing, range of shots

- Could I use actors pretending to play instruments in the band?

- Have a girl and girl couple instead of heterosexual couple, but get a boy to sing the melody?

- More diverse representation 

Possible locations

Possible Locations in London for my Music Video

London Underground

- The beginning of my video will take place on a train, where the 2 main characters meet for the first time. I can make use of the windows/poles to create interesting framing choices

Knightsbridge

- More residential environment

Leadenhall Market

- Here, I hope to use the many lines/arches/windows... to create interestingly framed images which. indirectly, suggest dynamics between the 2 main characters

South Bank

- Streetlights at night

Abbey Road

- This serves as an intertextual reference

Leake Street

- Here, I can utilise the variety of colours to create more striking, colourful images

St James' Park

- Natural imagery

Primrose Hill

- Establishing shot to highlight location

 

Mood Board

 

Focus Group

Focus Group

Primary audience

 

Secondary audience

 

Industry Context: Warner Music Group

 Industry Context: Warner Music Group

Warner Music Group (WMG) is an American multinational entertainment and record label conglomerate headquartered in New York City. It is one of the “big three” recording companies and the third-largest in the global music industry, after Universal Music Group and Sony Music Group.

WMG employs more than 4500 people and has operations in more than 50 countries throughout the world. The company owns and operates some of the largest and most successful labels in the world, including Elektra Records, Reprise Records, Warner Records, Parlophone Records and Atlantic Records. WMG also owns Warner Chappell Music, one of the world's largest music publishers.

As stated on their website: “Warner Music Group is home to many of the world's visionary artists- from emerging local talent to global superstars. Our iconic record labels include Atlantic, Parlohone and Warner Records, representing over 75 years of music history with a future-focused approach.”

Some of the artists that WMG are currently working with includes Charli XCX, Lizzo, Fleetwood Mac, Zach Bryan, Bruno Mars, Ed Sheeran and Teddy Swims.

Also stated on their website: “We put songwriters first, meeting them where they are in their career, to help them achieve their full potential. Together, we help bring our songwriters' aspirations to life and champion songs that resonate across generations.”

Industry Context: Contemporary Context

Industry Context: Contemporary Context

There are 3 major music companies: Universal Music Group, Sony Music Group and Warner Music Group

Universal Music Group

Universal Music Group (UMG) is a Dutch-American multinational music corporation under Dutch law. It is the biggest music company in the world. Tencent acquired 10% of UMG in March 2020 for €3 billion and the French Bolloré family still owns 28% of UMG. The company went public in September 2021 at a valuation of €46 billion. As of April 2024, UMG's catalogue includes over 3 million recordings and 4 million compositions.

Sony Music Group

Sony Music Group (SMG) is the American multinational music company owned by Sony Entertainment and managed by the American umbrella division of multinational conglomerate Sony Group Corporation. It is the recording division of Sony Music Group, with the other half being the publishing division, Sony Music Publishing.

Warner Music Group

Warner Music Group (WMG) is an American multinational entertainment and record label conglomerate headquartered in New York City. It is one of the “big three” recording companies and the third-largest in the global music industry, after Universal Music Group and Sony Music Group.

WMG employs more than 4500 people and has operations in more than 50 countries throughout the world. The company owns and operates some of the largest and most successful labels in the world, including Elektra Records, Reprise Records, Warner Records, Parlophone Records and Atlantic Records. WMG also owns Warner Chappell Music, one of the world's largest music publishers.